Advertising, Sponsorship & Affiliates
Compensation must be visible where it matters.
Review draft. This document has not been adopted as binding terms and is not legal advice.
Disclosure
Clearly label Sponsored, Promoted or Affiliate relationship next to the relevant placement or link when compensation applies. Explain referral compensation for logistics, financing or insurance before users act. A footer-only statement is insufficient for a specific paid recommendation.
Independence
Payment must not secretly improve a valuation, verification status or independent ranking. Store the commercial relationship separately from factual evidence and manufacturer authorization. Marketing claims require substantiation.
Activation
No advertising or affiliate program is activated by this draft. Provider agreements, disclosure components and commercial records must be configured before paid placements go live.
Items for counsel and operator review
Approve placement labels, affiliate language, ranking disclosures and compensation agreements.
Version history
2026-09-05 — Initial engineering draft for counsel review; not adopted. Permanent version